YouTube Revenue Calculator
Estimate your YouTube channel's monthly and annual ad revenue. Enter your monthly views and content niche — we use industry RPM benchmarks to calculate a realistic estimate.
Calculator
RPM for Technology
$9.00 / 1K viewsMonthly Revenue
$450
Range: $270 – $675
Annual Revenue
$5.4K
Range: $3.2K – $8.1K
RPM Benchmarks — Click a niche to select
Finance / Investing
$14
Business
$11
Technology
$9
Science
$8
Education
$7
News / Politics
$6
Health / Cooking
$5.5
How-to / DIY
$5
Beauty / Fashion
$4.5
Autos / Vehicles
$4.25
Sports
$4
Gaming
$3.5
Entertainment
$3
Comedy / Vlog
$2.5
Music
$2
Nonprofit / Kids
$1.5
Estimates based on industry-average creator RPM after YouTube's 45% revenue share. Actual earnings vary by audience geography, ad types, and seasonality.
How YouTube Ad Revenue Actually Works
YouTube pays creators through its Partner Program using a revenue share model: YouTube keeps 45% and pays creators the remaining 55%. The amount per 1,000 views, called RPM, depends on advertiser demand for your specific audience.
Not every view earns ad revenue. Some views come from logged-out users, low-value regions, or contexts where YouTube cannot serve an ad. Your RPM accounts for all these zero-revenue views averaged in.
What Makes Your RPM Higher or Lower
Content niche
The largest factor. Finance and business advertisers pay $10–$20 CPM; entertainment advertisers pay $2–$5 CPM. Audience purchasing intent determines what advertisers will pay.
Audience geography
Views from the US, UK, Canada, and Australia earn 4–10× more than views from India or Southeast Asia. A channel with 90% US audience earns dramatically more than one with the same views split globally.
Seasonality
Q4 (Oct–Dec) is highest-earning as advertisers increase holiday budgets. January and February typically see RPM drop 30–50% as budgets reset.
Video length and ad placement
Videos over 8 minutes can include mid-roll ads, significantly increasing revenue per view. Shorter videos only show pre-roll and post-roll ads.
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