Question 1

What is a brand deal?

Accepted Answer

A brand deal (also called a brand partnership or sponsorship) is when a company pays a creator to promote their product or service. It can be an integration (mention within regular content), a dedicated piece (entire content is the promotion), or a multi-platform bundle.

Question 2

What add-ons should I always include?

Accepted Answer

Exclusivity and usage rights are the most overlooked add-ons. If a brand wants category exclusivity (you can't work with competitors), that is worth 20–30% more. If they want to run your content as an ad (whitelisting), charge 30–40% more — brands get long-term value from that content.

Question 3

How do I negotiate a brand deal?

Accepted Answer

Lead with your recommended rate, not the low end. Include a media kit with views, engagement rate, audience demographics, and past campaigns. If they push back, offer to remove deliverables (fewer posts, no exclusivity) rather than lowering the base rate.

Question 4

Should I combine YouTube and Instagram rates?

Accepted Answer

Yes, but apply a small discount (10–15%) when bundling both platforms — brands like the convenience and will pay a package rate. Cross-platform deals are often worth more per deliverable because the brand reaches different audience contexts.

Brand Deal Calculator

Frequently Asked Questions

More Free Tools