Question 1

What is a good Instagram engagement rate?

Accepted Answer

It depends on your account size. Nano accounts (1K–10K) should target 3–8%. Micro accounts (10K–100K) average 2–4%. Mid-tier and macro accounts (100K+) typically see 1–3%. Bigger accounts always show lower rates naturally.

Question 2

Why does engagement rate decrease as follower count grows?

Accepted Answer

As accounts grow, they attract more passive followers — people who follow but don't actively like or comment. Organic, engaged communities (typically smaller creators) show higher rates than large accounts with broad audiences.

Question 3

Should I include Reels views in the engagement rate formula?

Accepted Answer

For Reels, use Plays as the denominator instead of followers. The standard formula (likes + comments ÷ followers) applies best to feed posts. For Reels, divide total interactions by total plays.

Question 4

Does a higher engagement rate mean more brand deal value?

Accepted Answer

Yes. Brands typically pay more for high-engagement micro-influencers than low-engagement macro accounts with the same reach. An engagement rate above 3% on a 50K account often commands higher CPMs than a 2% rate on a 500K account.

Tier	Low	Average	Strong
Nano (1K–10K)	<2%	3–6%	>8%
Micro (10K–100K)	<1.5%	2–4%	>5%
Mid-tier (100K–500K)	<1%	1.5–3%	>4%
Macro (500K–1M)	<0.8%	1–2%	>3%
Mega (1M+)	<0.5%	0.8–1.5%	>2%

Instagram Engagement Rate Calculator

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