Free Instagram Calculator
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from followers, average likes, and average comments — with tier benchmarks so you know exactly where you stand.
Calculator
Engagement Rate
2.57%
GoodAccount tier: Micro (10K–100K followers)
0%5%10%15%+
Benchmarks by Account Size
| Tier | Low | Average | Strong |
|---|---|---|---|
| Nano (1K–10K) | <2% | 3–6% | >8% |
| Micro (10K–100K) | <1.5% | 2–4% | >5% |
| Mid-tier (100K–500K) | <1% | 1.5–3% | >4% |
| Macro (500K–1M) | <0.8% | 1–2% | >3% |
| Mega (1M+) | <0.5% | 0.8–1.5% | >2% |
Formula: (Avg Likes + Avg Comments) ÷ Followers × 100. Larger accounts naturally show lower engagement rates — always compare against accounts of similar size.
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