Instagram Influencer Rate Calculator
Calculate what to charge brands for Instagram collaborations. Get rates for feed posts, Reels, Stories, and videos — adjusted for your follower count, engagement rate, and content niche.
Calculator
ER = (Avg likes + comments) ÷ followers × 100
Account tier: Micro (10K–100K)
ER premium: Standard (1.15×)
Niche premium: 1.6×
Rate by Content Format
Feed Post
$920
standard
Reel
$1.38K
1.5× feed
Story (per)
$552
0.6× feed
Video
$1.10K
1.2× feed
Monthly Income Potential (4 feed posts/month)
$3.68K
per month (feed posts only)
$44.2K
annual estimate
Rates are estimates. Actual brand deal rates depend on exclusivity, usage rights, posting window, and negotiation. High-engagement micro-influencers often command more per view than mega-influencers due to trust and conversion rates.
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